Do you need marketing? That’s always a big question, and one that many businesses cannot answer. But, the simple answer is it depends on how well business is going. Are you operating at, or near, 100% of capacity (i.e. you have all the business you can handle)? If the answer is yes, then a) congratulations – nice work, and b) no, you don’t need marketing. But if the answer is no (and from our experience that’s the case with 90% of businesses), then you do need marketing!

In sophisticated marketing companies, the role of marketing is to create ‘lift’ – an increase in sales. Once you’ve created enough ‘lift’ you can ‘pause’ your marketing – when you do, the key is to keep tracking sales, and when they start to drop (which they will, because you have competition), you re-start your marketing to drive more lift. Bottom-line, you need to use your marketing to maintain a ‘base’ business and generate ‘lift’ when you’ve got spare capacity and need more sales. That’s it. But we understand that if you’re not an experienced marketer, it’s complicated to manage your marketing that way. And that’s where we come in. We’ll manage it for you.

Contact us and we can explain more.