Marketing is not just about ads. It’s not just about coupons. Or a Web site. Or a brochure. It’s about having a clearly defined brand and value proposition that will appeal to customers. And it’s about having a strategy to effectively communicate that value proposition to your customers so they buy something from you. It’s actually really simple – there are only two things you can accomplish with marketing:
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The tricky thing is to understand who your customers, or prospective customers, are, how to most cost-effectively reach them (i.e. which type of marketing campaign to use), and what to say, or offer, to get them to buy. Who? How? What? You start with that and it gets easier.
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