The business intelligence function of marketing is about knowing the answers to a myriad of questions about your business. For example:

How many customers do you have?
How many buy and never buy again?
How often do they buy?
How much do they spend?
Where do they live?
Are they single or married?
Kids or no kids?
How much money do they make?
And whatever else is relevant…

Some people say that if you don't know the answers to those questions and more, marketing is like 'shooting from the hip' – it’s not very accurate. We believe that if you don’t know those answers, it's more like shooting from the hip wearing a blindfold after spinning around five times. Your marketing campaigns are the equivalent of very expensive bullets, so don’t waste them. The good news is that we can get the answers to those questions for you.

We need to add that business intelligence is also about measuring your marketing campaigns. Some people say that can’t be done. Well, they are wrong. We measure the return-on-investment of marketing campaigns all the time. And we can do it for you.

Contact us and we can explain more.


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